Privacy Policy


Genie Lens collects, uses and processes personal information for the purposes of making Genie Lens better, faster, or more convenient for you. When you use our and/or our related websites and applications (together the "Websites"), and use the services provided through the Websites, including our photo editing and design services (the "Genie Lens Services"), Genie Lens may collect, use and disclose your personal information in the manner described in this Privacy and Cookies Policy.


Personal information is information that identifies you or can be used to identify you. In order for us to provide the Websites and Genie Lens Services to you, we need to collect and process your personal information. If you do not provide the information we need, we may not be able to provide the Genie Lens Services to you. We will tell you when we ask for information which is a contractual requirement or needed to comply with our legal obligations.


This Privacy and Cookies Policy will apply to your personal information collected through the Websites. It also applies to any third parties whose personal information you provide to us through the Websites.


Information we collect

We collect the following information about you:


Basic registration / services information: You may give us information about you by filling in forms on our Websites, registering to use the Websites or through other contact with us in relation to the services provided on the Websites. The information that we collect on or through our Websites will include your name, e-mail address, other email addresses you associate with your personal account, User ID, device type, location and graphics or photographs relevant for providing the services through the website e.g. your JPG/PNG images. If you contact us we may also keep a record of that correspondence (including e-mail addresses). We also collect your transaction history.


Usage information: Like many websites, we use cookies and similar technologies to collect additional website usage data and to improve our Websites, but we do not require cookies for many parts of our Websites. Genie Lens may use both session cookies and persistent cookies to better understand how you interact with our Websites (including the collection of your IP address), to monitor aggregate usage by our users and web traffic routing on our Websites, for advertising, and to customize and improve our Websites. For this purpose, we use Google Analytics, a third party vendor. Information about your visit to the Websites will be shared with Google Analytics on an anonymized basis.

Although most web browsers automatically accept cookies, some browsers' settings can be modified to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, the Websites may not function properly if you disable cookies. Users can opt-out of cookies by utilizing the settings provided in their browsers.


Information about you from other sources: We may receive personal information about you from third party websites, application programs and/or devices that you may elect to use in connection with the Websites (including Facebook, Pinterest, Twitter or any other third party applications listed on the Websites from time to time). Information from these third party websites will consist of the profile information you have provided to these third party websites (e.g. your Facebook profile). This will include photographs, email addresses, passwords and user IDs. If you elect to use any third party application in connection with the Websites, you should review their third party privacy policies in relation to any information transferred to us.


Social Media Features: Our Websites include social media features which are either hosted by a third party social media provider (e.g. Facebook) or hosted directly on our Websites. Your interactions with these social media features are governed by the privacy policy of the company providing it. Third parties, including Facebook, may collect or receive information from your app and other apps and use that information to provide measurement services and targeted ads. Users can opt out of the collection and use of information for ad targeting


How we use your information and how this use is lawful above. We will also process personal information as may be necessary to comply with legal obligations. We will inform you in advance if we intend to further process your personal information for a purpose other than as set out above. We may also seek your specific consent to the processing of personal information for other specific purposes. You will have the right to withdraw such consent at any time.


Will any of my personal information be shared with Third parties?

We disclose your personal information to the following third parties:

        our affiliates who assist with providing the Genie Lens Services to you, process your requests for information, and provide support services to you, including Genie Lens International Limited;

        our vendors who provide us with customer support assistance, customer account history support, customer relationship management support, web services, services related to customer experience data and services, email marketing services, including Amazon Web Services (AWS);

        web analytics vendors who assist us in the improvement and use of the Websites, including Google Analytics and Mode Analytics;

        other third parties who need to know such information to support our permitted use of information, including marketing partners and storage partners;

        Facebook, where you elect to log into the Websites using Facebook authentication via the Genie Lens mobile application in which case the information disclosed includes an anonymized identifier that is tied to your device, your location and your device type;

        social media platforms, websites or applications such as Facebook, Pinterest or Twitter where you elect to share your Genie Lens photographs to these platforms, websites or applications;

        third parties who are required in order to assist with the defence of legal claims, including insurance providers and legal services providers;

        advertisers and advertising networks that require the data to select and serve relevant adverts to you and others – we don't disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users.



We will also need to disclose your personal information if we are required to comply with any applicable law, a summons, a warrant, a court or regulatory order, or other statutory requirement.

We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets. If Genie Lens is ever acquired, we will provide notice before any personal information is transferred and becomes subject to a different privacy policy. It's not our goal to be acquired, but we feel that it's prudent to be clear about your rights if it happens. Your ongoing support of Genie Lens will ensure that we will never have to sell to another company.

We take all reasonable steps, as required by law, to ensure the safety, privacy and integrity of your personal information and, where appropriate, enter into contracts with such third parties to protect the privacy and integrity of such data and any information



Where is your information stored or transferred?

The personal information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including the United States, for the purposes described above. To ensure that your personal information receives an adequate level of protection and is treated securely, we have put the appropriate safeguards in place to protect the privacy and integrity of such personal information when being transferred outside the EEA in the form of EU-approved Standard Contractual Clauses. These are standard clauses in our contracts with third parties situated in non-EEA countries to ensure that any personal information leaving the EEA will be transferred in compliance with EU data-protection law. Copies of our current Standard Contractual Clauses are available on request using the contact details listed above.


How long do we keep your information?

We will keep your personal information only for so long as is necessary to carry out the purposes set out above and in accordance with our data retention procedures. We will not keep your personal information after you delete your Genie Lens account. It may be necessary to keep your personal information for longer in certain limited circumstances, including where we need it to comply with any legal obligations, including in relation to requests from legal or regulatory authorities or to defend legal claims. In any event, we will not keep your personal information longer than 7 years following your last transaction on the Websites. IP addresses which are collected are not retained for longer than 30 days.


What Rights Do I Have?

If you are located in the EEA, you have a right to obtain a copy of, and the right to rectify any inaccuracies in, the personal information we hold about you by making a request to us in writing. You also have the right to request erasure, restriction, portability or object to the processing of your personal information or not to be subject to a decision based on automated processing, including profiling. You should inform us of any changes to your personal information. Any requests made under this section can be made using the details set out above. If you wish to exercise any of your rights in this regard please contact us at We will respond to your request in writing, or orally if requested, as soon as practicable and in any event not more than one month after receipt of your request.


Data Security

As you will know, the nature of the internet is such that we cannot guarantee the security of the information that you send to us. This isn’t unique to Genie Lens though because no data that is sent over the internet can be guaranteed to be 100% secure. We do, however, take all reasonable steps as required by data protection law to ensure the safety, privacy and integrity of your personal information.


So, does Genie Lens use cookies?

Yes, Genie Lens does set cookies to make your experience better. Cookies are small data files that are stored in your web browser on your device when you visit a website. Cookies serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, interests or log in details, and generally improving your website experience. Most internet browsers automatically accept cookies. You can instruct your browser to stop accepting cookies or to prompt you before accepting a cookie from any website you visit. If you do this, it's possible that Genie Lens might not work as well.


What types of cookies do we use?

1. Necessary Cookies

These cookies are essential in order to enable you to navigate the Websites and use the Websites’ features, such as accessing secure areas of the Websites. Without these cookies, certain services you have asked for cannot be provided.


2. Session Cookies

We use session cookies, which are temporary cookies that aid your navigation through the pages on the Websites, and will remember preferences you have selected during the session. These cookies are deleted when the browser is closed.


3. Functionality Cookies

These cookies allow the Websites to remember choices you make (such as your preferred region) and provide more personal features. These cookies are used to better understand how you interact with our Websites and can also be used to monitor and analyze the performance, operation and effectiveness of the Websites, so that we can customize and improve it.

We may place a cookie on your device to remember your preferences so that you do not need to re-enter your details (country/age etc.) on our gateway page every time you want to access the Websites.


4. Performance Cookies

These cookies collect information about how you use the Websites, for instance which pages of the Websites you most often use. These cookies may be used to monitor usage by our users and web traffic routing on our website and for advertising purposes.


5. Targeting Cookies

Please note: If you are located in the EEA, we will not use targeting cookies or allow our partners to use them on you, unless we have your consent. We will ask for your consent before using targeting cookies on you. The following section will only apply to website users located in the EEA who have given this consent.

For website users located outside the EEA, we use targeting cookies to record your visit to our Website, the pages you have visited and the links you have followed. We will also use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Trusted partners like Google and DoubleClick help us serve advertising on and off the Genie Lens Website, and analytics companies like Google Analytics may also place cookies on your device. Please read our partners’ privacy and cookies policies (linked below) to ensure that you’re comfortable with how they use cookies:

        Google Analytics

        Type of Google Cookies


We also use Google Analytics to help monitor and analyze use of the Websites. Google Analytics is a type of performance cookie, which collects standard internet log information and visitor behavior information in an anonymous form. The information collected by this cookie is transmitted to Google who then used it to evaluate visitors’ use of the Websites and to compile statistical reports on the Websites activity. These cookies remain on your device even after you have logged out of the session. To opt out of being tracked by Google Analytics across all websites visit DoubleClick opt-out..

We use DoubleClick cookies to monitor our online advertisements and to help us see which advertisements visitors click on and interact with. Google provides a method of permanently opting out of DoubleClick cookies. If you opt out in this way you will also be opting out for any other sites that use DoubleClick tags. These cookies remain on your device even after you have logged out of the session. To permanently opt out of being tracked by Double Click visit DoubleClick opt-out.

We may partner with third party advertising companies to better provide advertisements about our goods and services that may be of interest to you. These third party advertisers may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Websites. They may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. These online advertising partners do not have access to or use your name, address, e-mail address, telephone number or other personally identifiable information from us, without your consent. They may, however, use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond these Websites. While we restrict their further use of such information, such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. We may add or change the list of third party ad servers from time to time and we encourage you to check this section for changes. You can learn more about online advertising at

Many of the third party advertisers that place tracking tools on our Websites are members of programs that offer you additional choices regarding the collection and use of your information. You can learn more about online advertising at You can also learn more about the options available to limit these third parties’ collection and use of your information by visiting the websites for the Network Advertising Initiative and the Digital Advertising Alliance.

Similarly, you can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings. For more information about how to change these settings for Apple, Android or Windows devices, see:




Please note that opting-out of advertising networks services does not stop you from receiving advertising while using our Websites or on other websites, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms.

Disabling Cookies

You can opt-out of cookies by utilizing the settings provided in your browser. If you use more devices and/or browsers you will need to disable cookies on each device and on each browser separately. Here are the locations of the cookie settings for all major web browsers:

        Internet Explorer - Tools > Internet Options > Privacy tab.

        Mozilla Firefox - Tools > Options > Privacy menu.

        Safari Users - Edit > Preferences > Privacy menu.

        Chrome Users - Settings > Content Settings > Privacy > Cookies.

Are the images I upload to Genie Lens public?



Can anyone use my image?

No silly, you own your images! The copyright for the image remains with you even after you use Genie Lens. We will never use your images without your consent otherwise than for the purposes of providing services to you via the Websites or otherwise in accordance with our Terms of Use.


Will this Privacy and Cookies Policy change?

We reserve the right to modify this Privacy and Cookies Policy at any time. Any changes to this Privacy and Cookies Policy will be posted on the Websites so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.